Marketing resources
Free tools, our own research and plain guides to performance marketing, AI marketing, ads, SEO and lead generation.
Free tools
Work out your numbers, find where your customers live, get more reviews and see if AI recommends you. Free to use, and free to put on your own site.
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Demographic map: find your customers by suburb
A free demographic map: say what kind of business you are and see the suburbs and postcodes where your customers live, ready for Meta and Google Ads.
Find your customers
Cost per lead calculator
Work out the most you can pay per lead, customer and click from your margin and close rate, with ROAS, and check it against real Australian click prices.
Work out your number
CRO calculator
Our free CRO calculator shows what a better conversion rate is worth from the traffic you already have: more enquiries or sales, revenue and profit.
Work out your lift
Google review link and QR code
Find your Google review link in seconds, then get a QR code, a card to print for the counter and messages to send your customers. Free.
Get your link
Price increase calculator
A free price increase calculator: see how many customers you could lose and still make more profit, or how many more sales a discount needs.
Test a price change
Employee cost calculator
A free employee cost calculator for Australia: pay, super, payroll tax, workers comp and leave, as a yearly cost and a cost per hour worked.
Work out the cost
Margin and markup calculator
Work out profit margin, markup and the price to charge, with or without GST, and see why a 50% markup is only a 33% margin.
Use the calculator
Free AI visibility checker
See in about a minute whether ChatGPT recommends your business, and whether your website can tell which ads bring you work. Free.
Run the free checkResearch and guides
Our own studies and Australian benchmarks, updated as the numbers change.
Melbourne AI visibility study
The AI visibility of Melbourne trades: how often AI recommends them, and how many of their websites can measure a lead. Original data, free to reuse.
See the study
Generative engine optimisation (GEO)
What generative engine optimisation (GEO) is, how it compares with AEO and AI SEO, and what Australians actually search, from Ahrefs data.
Read the guide
Cost per lead Australia: what a lead costs, by industry
Cost per lead Australia: what Google Ads clicks and leads cost across 13 industries, from Australian search data, and how to work out your own.
See the benchmarksSEO pricing Australia: what SEO and ads cost
SEO pricing Australia: what SEO and Google and Meta ads management cost, what moves the price, and our own starting prices, before you ask.
See the pricesBlogs
Search our articles, or pick a topic.
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What is a marketing funnel? Stages, examples and how to build one
What a marketing funnel is, its stages, examples for lead generation and ecommerce, and how to build and measure one that brings in customers.
Read the postMarketing for small business: where to start
Marketing for small business: where to start, what to spend first, which channels suit a small budget, and the simple tracking that shows what's working.
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Marketing attribution, explained
Marketing attribution explained: what it is, the main models, why Google, Meta and Analytics disagree, and how to use it to decide where to spend.
Read the postLead generation strategies that work
Lead generation strategies that work: how to bring in better leads from Google, Meta and LinkedIn, measure the ones that become sales, and cut the waste.
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Landing page best practices for ads
Landing page best practices for ads: what to put above the fold, how to keep pages fast and clear, when to test, and how to know what your customers need.
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Google Ads vs Facebook ads: which first?
Google Ads vs Facebook ads: how they differ, which to start with for your business, how to set each up to work, and how they help each other.
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B2B lead generation: what works in Australia
B2B lead generation in Australia: reach business buyers on LinkedIn, Google and Meta, qualify leads and follow them through a long sales cycle.
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AI for small business: what's worth using now
AI for small business: the practical ways to use AI in your marketing and operations now, how to brief it well, where it falls short and how to stay safe.
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SEO vs PPC: which should you invest in?
SEO vs PPC: how organic search and paid ads differ in cost, speed and staying power, when to choose each, and how they work best together.
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What do Facebook ads cost in Australia?
What Facebook ads cost in Australia: how Meta prices ads, what drives the cost up or down, how to set a budget, and what management fees to expect.
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Google Ads search terms report
How to use the Google Ads search terms report to find new keywords, cut wasted spend and win more of the traffic that turns into enquiries.
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What are backlinks?
What are backlinks, how Google and AI tools use them, and what makes a good one. A plain guide from Foresight Digital, a Melbourne SEO agency.
Read the postGoogle Ads cost in Australia
What Google Ads cost in Australia and how to set your daily budget: how Google spends it, what changes the cost per click, and where to start.
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The Facebook ad creative that works
If you could only use one Facebook ad creative, this is the one we'd pick, why it works so well, and how to make your own version of it.
Read the postHow to work with multiple agencies
How to work with multiple agencies without overlap or blame: give each a clear scope, share the numbers, and get them working together.
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Micro influencers that drive sales
How to drive sales with micro influencers: choosing the right creators, briefing them, and measuring what their posts actually sell.
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Handling Facebook ad comments
How to handle Facebook ad comments the right way: when to reply, when to hide, what to do with trolls, and how replies protect your ad results.
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AI ads are here
AI ads are now part of Google and Meta. What AI-driven campaigns do well, where they go wrong, and how to keep people in charge of the decisions.
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14 SEO mistakes to avoid
Eleven SEO mistakes we see on business websites, why each one costs you traffic and enquiries, and how to fix it. Practical advice from a Melbourne agency.
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5 inspiring women in ecommerce
Five women in ecommerce whose businesses we admire, what they built and what other founders can learn from them, from the Foresight Digital team.
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