Franchise and multi-site brands we've worked with
What our clients say
Thanks for all your work and diligence! WoS had a record huge December and the new Airport Boutique was the #1 Boutique for the month
Foresight Digital have been the lead digital agency for Henley Properties Group nationally for over 3 years. In my role as General Manager of Marketing, Sales & Design I along with our marketing teams collaborated with Foresight Digital to increase our digital presence and offerings and I would highly recommend them for digital strategy, innovation, content and service.
Franchise marketing challenges
Franchise marketing has two audiences: the customers walking into each location, and the franchisees paying into the fund. As a franchise marketing agency, we work for both. These are the problems we see most often.
Every location fighting for local search
Customers search for the nearest one. Google allows one Business Profile per location, and every location in the country has to use the same brand name, so each site needs its own well kept profile and page to show up nearby.
A fund franchisees can see into
Under the Franchising Code, marketing fund money sits in a separate bank account and can only go on disclosed, legitimate marketing or spending most franchisees approve. Franchisees get an annual statement, so every dollar needs a clear line to a result.
Brand versus local
Head office wants one consistent brand. Franchisees want ads that bring people through their own door this month. Fund spend can help some locations more than others, and that's where buy-in starts to slip.
Reporting that stops at the national total
A network-wide cost per lead hides the locations that are thriving and the ones that need help. Franchisees want to know what the fund did for their site.
What Foresight solves for franchise brands
A profile and a page for every location
Local search is won site by site. We set up and tidy a Google Business Profile for each location, keep names, hours and details consistent across the network, and build location pages with real local content. For ten or more sites, we help you verify profiles in bulk through Google's Business Profile Manager.
Brand and local ads that work together
We run brand campaigns from the marketing fund, and local area campaigns for franchisees who want more, on Google and Meta. Each location's ads target its own catchment, so sites in the same network stop bidding against each other.
Reporting by location
We tag every enquiry, call and booking to the location it came from, then report national and local results side by side. Franchisees see what the fund did for their site, and you have clear records of where fund money went when the annual statement is due.
One brand, many local voices
We build a creative kit franchisees can localise: approved ads, offers and posts with room for a suburb, a team photo or a local event. Every location sounds local and still looks like the brand.
Client wins for multi-site brands
72% lower cost per lead
From paid search and display for a retailer with a network of boutiques, with 27% more monthly leads than under their previous agency.
47% lower cost per click
In the first 30 days for this homewares and bedding retailer, across more than $4m a year in paid digital.
46.5% lower cost per lead
Quarter on quarter from Google Ads for this home builder, with 527 calls to its locations. Read the case study
Digital marketing for franchise networks
Franchising is a big part of Australian business. The Franchise Council of Australia's State of Franchise 2023 report counted 1,267 franchise systems and more than 94,000 outlets, employing almost 600,000 Australians. Every one of those outlets needs customers to find it nearby.
As a franchise marketing agency, we run digital marketing at two levels at once: national campaigns from the marketing fund that build the brand, and local campaigns that win customers for each location. Here's what that covers.
- Search. Google Ads at brand and location level, with each location's ads targeting its own catchment.
- Local SEO. Location pages and Google Business Profiles for every site, plus national SEO for your services and products.
- Social media. National brand campaigns, local ads franchisees can opt into, and posts every location can share.
- Email and automation. Customer email programs run centrally, with local offers dropped in for each location.
- Reporting. National and location results side by side, ready for franchisee meetings and the annual fund statement.
Social media for franchise brands
Social media is where a franchise brand shows up as one strong business across every location. We set up social so head office keeps control of the brand and each location still feels local.
Pages and permissions
A clear structure for brand and location pages in Meta Business Suite, with the right access for head office, franchisees and our team.
Local social ads
Meta campaigns targeted around each location, funded from the marketing fund or by franchisees who want more, using approved creative.
A shared content library
Ready-to-post images, video and captions each month, with room for local photos, staff and events.
Reviews and replies
A shared approach to comments, messages and reviews, so customers get a fast, friendly answer wherever they post.
Scalable growth for every new location
Growth in franchising means more customers for each location and more locations in the network. Both need marketing that is scalable: a new site should launch with a ready-made profile, page, campaigns and creative within weeks.
We build that playbook with you. When a new location opens, we set up its Google Business Profile, location page and local campaigns from a template, load the launch offer and report on it from day one. The same process works for your tenth site or your hundredth, so growth never waits on marketing.
Franchise recruitment marketing
Future franchisees make a long, careful decision. We run recruitment campaigns on Google, Meta and LinkedIn for people looking for a business opportunity, then nurture enquiries by email until they're ready to talk to your franchise development team.
Recruitment ads must not mislead about earnings, so we keep them focused on the brand, the support and the opportunity, and leave the numbers to your disclosure documents and your team.
Working with a franchise marketing agency
Here's how a typical engagement runs, from the first audit to monthly reporting.
Audit every location
We review each location's profile, page, reviews and ad results, and rank them by opportunity.
Plan national and local
A national plan for the fund and a local menu franchisees can choose from, with budgets and goals for each service.
Launch
Brand campaigns, local campaigns and the creative kit go live, with tracking by location from day one.
Report and improve
Monthly reporting by location, quarterly reviews with head office and a clear growth update for franchisees.
Who AI recommends right now
Every month we ask ChatGPT what one type of buyer would ask. This one is someone looking to buy a franchise. It isn't your exact question, so run our free check to see your own. Is your business on the list?
“What are the best franchises to buy in Australia?”
Asked 3 separate times on 4 November 2026: the businesses it named most often.
See if AI recommends you- 1Jim's Mowing
- 2Eleven Australia
- 3Subway Australia
- 4McDonald's Australia
- 5KFC Australia
- 6Domino's Pizza Australia
Questions
Can our marketing fund pay for this work?
Usually, if it's legitimate marketing your disclosure document covers. Media, creative, digital advertising and agency fees tied to campaigns are typical fund costs. We report our work so it drops straight into your annual marketing fund statement. Check your own disclosure document with your adviser.
How do you manage Google Business Profiles for dozens of locations?
Together, in Google's Business Profile Manager, which supports bulk verification for businesses with ten or more locations. We keep names, hours and details consistent across the network, and each location keeps its own reviews, photos and posts.
Have you worked with franchise groups before?
Yes. For Blue Wheelers we ran franchisee lead generation with SEO, email, Facebook and marketing automation, and we've worked with multi-site brands including Henley, Plantation Homes and Watches of Switzerland.
Can franchisees run their own ads as well?
Yes, within your brand guidelines. We give franchisees approved creative and a simple way to opt into local campaigns, so their spend adds to the network's results. Each location's ads are set up around its own catchment, so sites in the same network stay out of each other's auctions.
How do you keep franchisees on board with the marketing fund?
With clear reporting by location. Each franchisee sees the enquiries, calls and bookings the fund brought to their site, plus what we're changing next month. That openness is what keeps buy-in strong as the network grows.
Let's talk about your goals
Tell us what you're working towards and we'll show you where we'd start.
Book a call