How to work with multiple agencies

These days, businesses often work with multiple agencies at once.

With so many distinct channels available, it’s (we’re going to say) impossible for one agency to provide every service a business or brand might need.

Many agencies now specialise in a niche or particular practice.

Creative, ad, media, digital. All agencies. All with a very specific purpose.

Let’s run through what they’re all about.

The creative agency

For your brand, logo design and specific creative assets that you’ll need to tell your brand story along the journey. You may have started here, with an agency to help you create the brand for your new business.

The digital agency

For your performance marketing - often paid ads and SEO, sometimes other channels and sometimes build websites.

The ad agency

For creative strategy, conceptualisation and production.

The media agency

For planning and buying on- and offline media. Sometimes they cross over with digital agencies.

The PR agency

PR, Influencer and blogger outreach and generally manages your brand’s relationships with people who will tell your story or talk about your products and business.

The ingredients for a happy relationship?

1. Hold monthly inter-agency meetings
2. Give each agency very clear directives about their scope
3. Communicate plans and ideas between agencies
4. Get everyone on-board with your goals
5. Share the reporting and analysis