Digital marketing case studies
Real numbers from brands we've worked with, grouped by the work.
Book a strategy callEvery case below comes from our own records: what the brand was facing, what we did and what changed. Jump to the work you care about most: paid ads, SEO, website migrations, AI search, creative or analytics. Then let's talk about what yours could look like.
Brands we've worked with
Paid ads: Google and Meta
600%
Increase in conversions from paid search and display, delivered for the same budget, with cost per lead down 72%.
256%
Increase in leads generated, with cost per lead down 89% and search impression share up by over 80%. Read the case study
47%
Lower cost per click within 30 days on a large national paid program.
45%
Less wasted spend in their paid Google Ads account, after we fixed a structure that had them competing with themselves.
LiveTiles
- Before: a B2B software brand needing more qualified leads at a lower cost
- What we did: ran paid digital across Google Search, LinkedIn, Facebook and Display, and worked obsessively on conversion points
- After: cost per lead down 75% and leads up 80%
- Timeframe: 10 months, January to October 2020
Foresight Digital were my digital eyes and ears during my tenure as Chief Marketing Officer at LiveTiles. Communication was impeccable. And they made us smarter: unlike other agencies I have dealt with - Foresight Digital took the time to educate us.Nicholas Rameka, CMO, LiveTilesRead the case study
Relationships Australia Victoria
- Before: a Google Ad Grants account spending 62% of its monthly allowance
- What we did: put strategic conversion tracking in place, then refined search campaigns month after month
- After: grant spend up to 93% of the allowance, conversion rate up nearly 39% year on year, bounce rates down by over 32%
- Timeframe: June 2020 to June 2021
I have now worked with Foresight Digital for nearly a year, and I have been extremely impressed with their personalised and professional service, not to mention, very responsive. Foresight Digital have been helping me in my role as Communications and Marketing Manager at Relationships Australia Victoria with numerous digital projects, from SEO migration and managing our Google Ad grant. I would highly recommend working with the team here if you want results.Danielle Kamien, Communications and Marketing Manager, Relationships Australia VictoriaRead the case study
SEO
312%
Increase in featured snippets, with website clicks up 37% and organic impressions up 73% year on year.
817%
Year on year increase in keyword rankings, hitting 12 month traffic goals within 9 months.
81.77%
Year on year growth in SEO traffic, with enquiry form submissions from search up 61.03% (2019 vs 2020). Read the case study
45%
More new users from organic search, with form submissions up 31% and conversion rate up 43%.
Dazychain
- Before: a new legal software brand launching to market, commissioned by Telstra
- What we did: built the launch campaign with a new website, CRM integration, LinkedIn outreach, Google Ads and SEO
- After: exec meetings with 18 enterprise organisations, 3 sales, and page one on Google for legal management software, in-house legal software and precedent management
- Timeframe: 16 weeks after launch
You deliver what you promise. Rigorously.Ian Goddard, CEO, YarrisRead the case study
Website migrations
50,000+
Pages moved to Salesforce Commerce Cloud, without losing traffic or revenue.
2 days
To find what caused a 60% traffic drop after launch, with traffic back to its peak within weeks.
0%
Traffic drop after a 5,000+ page migration, where a 60% drop is the usual expectation.
21%
Revenue up after a 10,000+ page replatform, with traffic 37% above goal.
Under Armour
- Before: Under Armour North America moving 50,000+ pages from its in-house CMS to Salesforce Commerce Cloud
- What we did: led the SEO migration and delivered an SEO data analysis pipeline
- After: a high-risk migration completed without traffic or revenue loss
- Timeframe: around 2021 to 2023
I have been working in the SEO industry for 18 years. I've partnered with numerous clients and consultants. The team at Foresight Digital are hands down, without question, the best, most skilled, results oriented, smartest and most responsive digital agency partner I have EVER had the pleasure to work with.Dana Tan, Director of SEO, Under Armour
Australian Museum
- Before: a 65,000+ page website moving from a custom CMS to Wagtail, then an unexpected 60% traffic drop after launch
- What we did: led the SEO and analytics strategy, technical audits, redirect planning and backlink reclamation
- After: issues identified within two days, and traffic back to its pre-migration peak within a few weeks
You all know your crafts so well and it just makes things so much more straighter-forward especially when troubleshooting, which is as you know not always the case! It has been an absolute pleasure working with you.Jen Cork, Senior Analytics Manager, Australian Museum
Wine Selectors
- Before: a 10,000+ page online store moving from a custom CMS to Kentico
- What we did: led the SEO and analytics strategy for the replatform, and built live dashboards with automated alerts on return on investment floors
- After: revenue up 21% on the previous period, traffic 37% above goal and top 20 keyword rankings 11% above goal
- Timeframe: the first six months
We look to Foresight Digital to be our strategic partner and to drive digital innovation across paid and organic search.Jake Boulton, Head of Digital, Wine SelectorsRead the case study
Museum of Australian Democracy
- Before: a 5,000+ page website migration, where a 60% traffic drop in the first month is the usual expectation
- What we did: led SEO and content strategy, information architecture, content optimisation and analytics
- After: no traffic drop at all, an increase in the first month, better usability and a reporting dashboard shared across departments
- Timeframe: around 2022
Thank you so much for this – this is unbelievably helpful!Dale Rolfe, Digital Producer, MoAD
AI search
Creative
45%
Average year on year sales uplift across Australia and New Zealand against the previous agency.
41%
Increase in on-site interaction from recruitment ads on Facebook, with landing page views up 27%. Read the case study
246%
Increase in conversion value during the June campaign, driven by creative testing and smart campaign timing. Read the case study
15%
Lift in Officeworks sales of Reflex paper during the campaign, built on an emotional ad framework.
BN Healthy
- Before: a leading supplement brand wanting to grow beyond bariatric patients
- What we did: paid digital, creative strategy and ecommerce optimisation, expanding from Australia to New Zealand
- After: a 45% average year on year sales uplift against the previous agency, and 24% growth against our own performance
Thanks for your amazing contribution to BN Healthy's marketing efforts. Our team be lost without your intelligent insights, ongoing determination and obvious experience.Madeleine Blaker, Marketing Executive, BN HealthyRead the case study
Royal Children's Hospital Foundation
- Before: a new digital acquisition strategy, with donations to grow
- What we did: continual campaign optimisation, creative testing and strategic campaign timing
- After: donation forecasts exceeded by 200%, cost per conversion down 34% and conversion value up 246% during the June campaign
- Timeframe: March to the end of June 2021
Royal Childrens Hospital Foundation have been very impressed with the level of customer service and care from the team at Foresight they are fantastic! Have proven great results in our new digital strategy, and been instrumental in achieving key milestones. Would highly recommend.Michelle Petrulis, Royal Children's Hospital FoundationRead the case study
Analytics
Tracking you can trust sits behind every result on this page. Here, the analytics was the work itself.
IAG Insurance (CGU)
- Before: CGU wanted an independent look at its analytics and digital channel results
- What we did: audited the analytics, built a live executive dashboard in Adobe Analytics and ran an in-depth trend analysis across every key channel
- After: we uncovered inefficient keyword bidding that was wasting ad spend every month, so CGU could hold its agencies accountable and make better investment calls
Read the full case studies
The whole story behind the results: the brief, what we changed and what it did for the business.
Australian Unity: on-site interaction up 41%
How Facebook recruitment ads with geotargeting and lookalike audiences lifted on-site interaction 41% for Australian Unity Homecare Services.
Read moreBlue Wheelers: a franchise that chose to keep growing
How a year of franchisee lead generation, SEO, email, Facebook and automation helped Blue Wheelers decide to keep growing its 185 strong franchise.
Read moreDazychain: 18 enterprise exec meetings in 16 weeks
How we launched Dazychain by Yarris, a legal software brand commissioned by Telstra: 18 enterprise exec meetings and 3 sales in 16 weeks.
Read moreRelationships Australia Victoria: Ad Grant spend up to 93%
How we took Relationships Australia Victoria from using 62% to 93% of its monthly Google Ad Grant, with conversion rate up nearly 39% year on year.
Read more1300 Sparebox: 66% more leads year on year
How our Google Ads work grew leads 66% year on year in May 2026 and cut cost per lead 38% for 1300 Sparebox, a Victorian shipping container business.
Read morePlantation Homes: 46.5% lower cost per lead
How we cut cost per lead by 46.5% for Plantation Homes and grew SEO traffic by 81.77%, for a South East Queensland home builder in the Henley group.
Read moreHenley Homes: 256% more leads
How we helped Henley Properties Group grow leads by 256% and cut cost per lead by 89% with paid digital, SEO and analytics across its home brands.
Read moreRCH Foundation: donation forecasts beaten by 200%
How paid digital helped the Royal Children's Hospital Foundation beat its donation forecast by 200% and lift June conversion value by 246% in 2021.
Read moreLiveTiles: cost per lead down 75%
How we cut LiveTiles' cost per lead by 75% and lifted leads 80% in 10 months, while growing organic traffic 82.8% for the global SaaS brand.
Read moreSome love from the brands we've worked with
The Foresight team understood my brand and my messaging so quickly. I think what makes them different is not only the detail they go into but the care factor about your business. I felt reassured and confident at every step with Foresight and am now loving the scaling process.
As the National Digital Specialist for Henley I can say that the team at Foresight are not only great people to work with but they are an important extension of our internal team. Working with them allows us to broaden our horizons with specialist knowledge that wouldn’t be practical for us to have in house.
Foresight have been an absolute pleasure to work with from every touch point along the way. We have worked with a number of marketing firms over the years but nothing has compared, nor has made the entire process fun and enjoyable. We have built a pretty amazing relationship in a very short amount of time.
Foresight Digital have been working with LUCRF Super to establish a sound strategic digital response to our specific needs. They're not afraid to ask the tough questions and are incredibly responsive and solution oriented and we feel they're a true partner.
Ready for results?
Tell us what you're working towards and we'll show you where we'd start.
Book a strategy call