About Foresight Digital
An AI native marketing team, with people making every call.
Book a strategy callA Foresight story
Foresight started in 2014, and within two years we were honoured to receive the Telstra Business New Business of the Year Award. Since then we've worked with some of the world's best-known brands, including Under Armour, Adairs, Salesforce and YETI, alongside Australian builders, health organisations, not-for-profits and fast-growing online stores.
The work has changed a lot in that time. Today we run Google and Meta ads, SEO, creative and tracking, and we help brands get named when people ask ChatGPT and Google's AI answers who to buy from. What hasn't changed is the mission: good marketing knowledge should be shared with everyone, whatever your budget.
Headquartered in Melbourne, our extended team of 20 spans Victoria, Queensland and New Zealand.
The people behind Foresight
Michelle founded Foresight in 2014 after 16 years leading digital and marketing across corporate, small business and scale-ups. At Telstra Business she grew online revenue 300% to $15 million within a year. She was a founding Board Director of Startup Victoria, mentors with Blackbird, is a graduate of the Australian Institute of Company Directors, and has spoken on panels from the Australian Internet Governance Forum to a Disruptive Technologies discussion chaired by Julia Gillard. Away from marketing, she produced the feature film Taj and has had a Top 20 track in the ARIA club charts.
Jason has run delivery at Foresight since 2018, keeping every account, deliverable and deadline on track. Before that he was Delivery Lead at Luminary and Head of Delivery at bwired, leading design, front end, QA and project management teams. He's been on the client side too, so he knows what it means to trust an agency with your goals. He leads our work with not-for-profits on Google Ad Grants, Shopify brands and lead gen businesses, and holds an MBA from Torrens University.
Our team
Since arriving in Australia in 2012, Kris has worked across marketing, creative production and digital strategy, mostly in fast-paced agencies. Google Ads, Meta, programmatic and ad design, all in one.
Based in Auckland, Amelia builds paid digital around business goals and audiences, with a background in business development that keeps every plan tied to revenue.
From Sydney, Bianca brings years as a director of brand and business development, scaling businesses in digital, to keeping every client's work moving.
From Queensland's Sunshine Coast, Bek is a senior SEO and AI search consultant and Google Ads specialist, helping brands get found in Google and named in AI answers.
A multi-disciplinary designer and illustrator with more than a decade across commercial and cultural work, Luci leads our design and illustration.
AI native, people led
Our AI team
Alongside our people, a team of AI specialists does the checking, pulling and drafting, each following our own written methods and handing every decision to a person. They never sleep, and they never skip a step, because the software they work inside won't let them.
AIAlice runs the AI team. She writes each client's recommendations, answers anything about a client for our people in seconds, and writes up every day's account changes for the person who made them to check. She reads and advises; people decide.
AISaoirse is our lead SEO specialist: keyword research, content briefs, on-page improvements and AI search work, every piece checked by a person before it goes anywhere near a client's site.
And the specialists
AIRuns every Google Ads engagement end to end, and never lets a step skip its human checkpoint.
AIReads the numbers behind the numbers, and turns them into the plan.
AISearch terms, bids and structure, checked every day.
AIPulls every account's data cleanly, so the rest of the team works from facts.
AIRuns Meta engagements and keeps creative, audiences and budgets in step.
AIFinds what's working in Meta, and what's wasting money.
AIPicks the winning ads and briefs the next round of angles to test.
AIChecks the tracking is counting the right things before anyone trusts a report.
AIKeeps SEO work on brief and on budget: show me the brief first.
AIForensic with search data: dedupes, cleans and surfaces the signal.
AISpots the angle nobody else sees, then tests it: will this actually earn links?
AICrawls, indexation, redirects and site structure, read properly.
AITurns findings into a clear list of actions, each waiting for a person's yes.
AIWeekly and monthly performance, explained in plain English.
AIDry run first, always reversible, nothing live without sign-off.
AIReads every recording so you don't have to: finds where people hesitate, then drafts the test that fixes it.
How we work
Every account gets the same habits, whatever the size of the budget.
Strategy first
We start with your goals, margins and the customers you want more of, then forecast what each channel should bring in.
AI checks every day
Our agents watch your accounts daily, so a broken conversion or a runaway search term is caught the same day.
A person signs off
New campaigns, ads, budgets and bidding changes are staged for review. Nothing goes live until a person on our team approves it.
Checked before we claim
When we tell you why something happened, we've tested it in the data first. If we need your business context, we ask.
Reports in plain English
What happened, why it happened and what we're doing next. Every report is reviewed by a person before you see it.
You get smarter too
We explain the why behind the work, so your team understands its own marketing and can make better calls.
What we value
Clarity is a fire
That keeps purpose burning.
Curiosity feeds souls
And scales brands.
Outrageously decent folk
What we say, we do.
Partners and certifications
The programs and communities we're part of.
Google Partner
Certified in Google Ads and Google Analytics.
Shopify Partners
Deep experience with Shopify stores, from tracking to feeds.
Triple Whale
Partner for ecommerce attribution and reporting.
Women in eCommerce
Partner of the Women in eCommerce community.
Blackbird Ventures
Mentors with Blackbird Ventures.
The Best Melbourne
Listed among the best digital marketing agencies in Melbourne.
We acknowledge the Bunurong People
Our home base is in Melbourne, on the lands of the Bunurong People of the Kulin Nation. We acknowledge the Bunurong People as the Traditional Custodians of this land, and pay our respects to their Elders past, present and emerging.
Work at Foresight
If you love helping businesses grow, whether that's filling a builder's pipeline, scaling a SaaS brand or raising funds for a great cause, and you have a background in copywriting, advertising, paid search and social media buying, CRM and email, landing pages and CRO, analytics and tracking, or project management and operations, we'd love you to say hello. We work with talented people part time, full time and on contract. Full time team members enjoy:
- More time with their family: 100% work from home
- More money in the bank: a generous salary
- More cells in their brains: lots of learning opportunities
- More dollars for lattes: home expenses contributions
- Time together at our annual in-person team week
Sound like you? Say hello at [email protected].
Let's talk about your goals
Tell us what you're working towards and we'll show you where we'd start.
Book a strategy call