Search has changed. Google now answers many questions itself, with an AI Overview above the results, and more than 2 billion people a month use them. Foresight Digital is an AI SEO agency in Melbourne, which means two things: we do SEO for the way search works now, and we use AI to do it faster and more thoroughly, with people making every call.
How we do SEO better with AI
The term gets used two ways, and we do both:
- SEO for AI search: making your site a source Google's AI Overviews and AI Mode draw on
- SEO done with AI: agents watch your search data and draft the groundwork, so problems surface in days
- People in charge: we decide what to fix, edit every page and check every fact before it goes live
A strategy that drops traditional SEO to chase AI visibility usually ends up with neither.
Here's how it works, in four parts. Scroll down or click one of the links below to learn more about each:
What changes with AI search
Traditional SEO aims to rank a page for a keyword so people click through to your site. That still matters, because AI Overviews and AI Mode lean on pages that already rank. What AI search adds is a wider view.
People type a few words into Google but ask AI a full question, with their situation spelled out, so content has to cover longer, more specific needs. AI tools try to understand your business as a thing (what it is, where it works, what it's known for), so clear, consistent facts about your brand matter. And being cited in an AI Overview is a new kind of result that needs its own tracking.
AI Overviews
Over 2 billion monthly users across more than 200 countries. Being cited as a source here is now part of SEO.
AI Mode
Live in Australia since October 2025, for longer questions answered with a custom version of Gemini.
What the work covers
Technical SEO comes first: crawling, indexing, speed, redirects, duplicate pages, and whether AI crawlers are blocked. We plan and protect website migrations, where a lot of hard-won traffic can be lost.
Then content and authority. We research what your buyers ask, improve the pages you have before writing new ones, add structured data, and make your expertise visible on the page: who wrote it and what experience is behind it. Google calls this E-E-A-T (experience, expertise, authoritativeness and trust), and AI tools look for the same signals when choosing what to quote.
Technical SEO
Crawling, indexing, speed, redirects and AI crawler access, checked and fixed.
Content strategy
Pages planned around real buyer questions, drafted with AI and edited by people.
Structured data
Schema for your business, services, reviews and FAQs, tested and kept in line with the page.
E-E-A-T and authority
Visible expertise on the page, and links and mentions from sites worth having.
How AI fits into our SEO work
AI agents watch your Search Console and analytics data and flag drops, new opportunities and pages that have stopped being indexed. AI drafts content briefs, first drafts and reports.
People decide what to fix and in what order, edit and approve everything before it's published, and talk to you. Problems get spotted in days rather than at the next monthly report, and your budget goes on decisions and quality instead of admin.
AI agents
Watching your search data and flagging drops and new opportunities.
Our people
Deciding, editing, approving and explaining, every step of the way.
Getting named by ChatGPT too
Good SEO puts your pages in the pool AI draws from. Being named inside ChatGPT's or Gemini's answer takes extra work: tracking what AI says about you and getting mentioned in the places AI trusts. That's our AI search optimisation service, and most clients do both.
While SEO builds, which takes months, Google Ads and Meta ads can bring in enquiries now, and the search terms that convert in ads tell us which content to write first.
Results from our SEO work
+45%
Growth in new users from organic search, with form submissions up 31%.
+73%
Year-on-year growth in organic impressions, with website clicks up 37%.
Australian Museum
- Led SEO and analytics strategy for the move of a 65,000+ page website to a new CMS
- Reclaimed links pointing at moved pages
- Found the causes of a 60% post-migration traffic drop within two days
- Re-established the pre-migration traffic peak within a few weeks
You all know your crafts so well and it just makes things so much more straighter-forward especially when troubleshooting, which is as you know not always the case! It has been an absolute pleasure working with you.Jen Cork, Senior Analytics Manager, Australian Museum
What you get from our AI SEO agency
Every AI SEO service we offer builds on the same foundations, and adds the work AI search needs.
AI visibility audit
How your brand shows up in Google's AI Overviews, AI Mode and ChatGPT for the questions your buyers ask, alongside a full technical SEO audit.
Prompt and intent research
Keyword data plus the longer questions people ask AI, sorted by what each person is trying to do.
Entity and brand clarity
Google AI and other tools understand your business as an entity, so we keep the facts about who you are, what you do and where the same everywhere.
Traditional SEO foundations
Crawling, indexing, speed, content and links, the work every AI answer still depends on.
AI search reporting
Rankings, clicks, AI Overview citations and mentions, reported together each month.
Traditional SEO still does the heavy lifting
Google's own guidance says there are no extra requirements to appear in AI Overviews or AI Mode, and no special optimisation needed beyond SEO best practice. A page has to be indexed and eligible to show a snippet in normal search. So traditional SEO comes first: a site Google can crawl, content in plain text that answers real questions, good internal links, and structured data that matches what's on the page.
That's why we'd be cautious of any AI SEO agency selling AI visibility as a separate trick. The fundamentals are what put your pages in the pool Google AI draws from.
Prompt and intent research
People type a few words into Google, but they ask AI a full question: "Which accountant in Cheltenham is good with small trades businesses?" We research both. Keyword data shows search volume; prompt research shows the specific situations, comparisons and worries buyers bring to AI. Then we sort them by intent and map each one to the page that should answer it.
What is generative engine optimisation (GEO)?
Generative engine optimisation, or GEO, is the work of getting your content used and cited in answers written by AI. The term comes from a 2023 research paper led by researchers at Princeton University, which found that changes such as citing sources, adding statistics and quoting experts could lift a page's visibility in AI answers by up to 40%. GEO, AEO and AI SEO overlap almost entirely, and we treat them as one job.
The AI visibility audit
Every AI SEO engagement starts with an audit. We ask the questions your buyers ask, in ChatGPT and Google, and record whether you're named, who is named instead and what's said. Alongside it we run a technical SEO audit, check that AI crawlers can reach your site, and review how consistently your brand's facts appear across the web. You get one ranked list of what to fix first.
Ways to work with us
Start small or hand it over. Every way comes with the same people and the same checks.
A free AI visibility check
For anyone wondering whether AI recommends them.
- We ask AI the questions your buyers ask
- You see where you're named, and who is instead
- Results straight away
Free
Run the free checkWe run your SEO and AI search for you
For businesses that want it done well, without the hours.
- Strategy, set up and daily management, AI-assisted
- A named person who knows your account
- Monthly reporting on leads and sales, in plain English
From $5,000 a month
Book a callYour whole marketing team, AI-powered
For businesses that want everything done, every week.
- Google Ads, Meta, creative, SEO, tracking and AI CRO, all included
- Our AI agents work on it every day, a specialist signs off every change
- Weekly updates, a scored re-audit every quarter and monthly credits for growth projects
From $10,000 a month, plus ad spend
Ask about the AI planSome love from the brands we've worked with
I am so thankful to have you on this project - you are awesome!
This. Is. Amazing. Standing ovation. Slow clap. Bravo.
Let's talk about your goals
Tell us what you're working towards and we'll show you where we'd start.
Book a strategy callWhat else is worth asking? Glad you asked!
What is SEO for AI?
SEO for AI is making your website a source that AI tools, such as Google's AI Overviews and ChatGPT, can find, understand and trust enough to use in their answers. It rests on the same foundations as normal SEO: a technically sound site, clear content that answers real questions, structured data and mentions from trusted sites.
Is SEO dead or evolving in 2026?
Evolving. AI Overviews and assistants mean fewer clicks for some simple questions, but AI answers are built from web pages, and they favour pages that already rank and are trusted. Businesses still need to be found in Google, and the same work now also decides whether AI mentions them.
Is there an AI that can do SEO?
AI can do parts of it well: researching keywords, drafting content, spotting technical problems and summarising data. It can't yet judge what is worth doing for your business, check facts reliably or build real relationships with the sites that link to you. We use AI for the first set of jobs and people for the second.
Is AI content bad for SEO?
Google judges content on its quality, however it was produced, but using AI to churn out pages to game the rankings breaks its spam policies. Unedited AI content also tends to be generic and sometimes wrong, and that kind of content doesn't rank. We use AI for drafts, and a person edits and checks every page.
How much does AI SEO cost?
Our SEO starts at $5,000 a month. It depends on the size of your site, how competitive your industry is and how much content and technical work is needed. We give you a fixed monthly quote after looking at your site and your free check results.
Which AI SEO agency is the best in Australia?
The best agency for you will show you where you stand now, explain exactly what it will do and where AI fits in, and report changes against the pages and enquiries that matter to you. Ask for examples of work in your industry, and be wary of guarantees about rankings or AI answers.