Construction marketing
More trade accounts and homeowner sales for the businesses that build and fit out Australian homes.
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Building industry and home brands we've worked with
What our clients say
As the National Digital Specialist for Henley I can say that the team at Foresight are not only great people to work with but they are an important extension of our internal team. Working with them allows us to broaden our horizons with specialist knowledge that wouldn’t be practical for us to have in house.
Foresight Digital have been the lead digital agency for Henley Properties Group nationally for over 3 years. In my role as General Manager of Marketing, Sales & Design I along with our marketing teams collaborated with Foresight Digital to increase our digital presence and offerings and I would highly recommend them for digital strategy, innovation, content and service.
Deep, specialist expertise is Foresight Digital’s core asset.
Construction marketing challenges
We've spent years inside one of Australia's largest home building groups, so we know how a new home gets specified, priced and sold. For the businesses that supply and fit out those homes, these are the challenges we see most.
Two buyers for every product
A builder, trade or designer chooses your product, and the homeowner who lives with it signs off. Each needs a different message, in a different place, at a different time.
Demand that follows the building cycle
HIA reported new home sales fell 17.5% in the September quarter 2026, with cancellations rising to 13.6% as higher rates took conditional finance away from buyers. Fewer homes sold today means fewer orders for you in six months, so your marketing needs to plan ahead of the build pipeline.
A long time from enquiry to order
A homeowner might choose a kitchen, a window range or a solar system months before the build starts. Judging marketing on this month's sales alone misses most of what it's doing.
Quotes and showroom visits take your team's time
Every quote request and showroom visit takes time from your sales team. Cost per lead only means something when those leads turn into quotes, orders and installs.
What Foresight solves for building suppliers and trades
Campaigns for each buyer and product
A builder ordering for a whole estate and a homeowner choosing a finish search for different things. We split Google Ads and Performance Max by product range and buyer: trade accounts, builders, designers and homeowners. Each gets its own message, landing page and budget, and prices and ranges stay in step with your catalogue.
More people through your showroom
We run local campaigns around your showrooms and display centres, and we track calls, quote requests and visits alongside form enquiries. That way you can see what brings people through the door.
Creative that shows your product in the home
Homeowners want to picture it in their own home. We turn product photography, install footage and finished projects into video and image ads for YouTube, Meta and Demand Gen, made for the phone in their hand.
SEO for products, projects and service areas
Product range, project and service area pages are where builders and homeowners start their research. We led the SEO and analytics migration across 4 Henley brand sites spanning 1,000+ pages, and we build organic search that keeps bringing in enquiries without paying for every visit.
Our creative, where your customers see it
Client wins in the building industry
89% lower cost per lead
For Henley Properties Group, alongside the lift in leads. Read the case study
61% more enquiries from SEO
Year on year growth in enquiry form submissions from organic search. Read the case study
A construction marketing strategy that follows the build
Most products in a new home are chosen in stages. A builder or designer specifies them, the homeowner picks a finish at a selections appointment, then the order is placed and installed. We plan the channels, budget and message for each stage, so your business shows up at every step.
- Specified. Search campaigns, LinkedIn and trade landing pages that put your range in front of builders, designers and estimators.
- Selected. YouTube, Meta and Demand Gen ads that show your product in finished homes to people planning a build or renovation.
- Quoted. Search ads and showroom campaigns for people comparing suppliers, with short quote forms and a call button that's easy to find.
- Installed and shared. Review requests and project stories that turn each install into the next referral.
Each stage gets its own measure: engaged visits early on, quote requests and showroom visits in the middle, orders and installs at the end. That way an awareness campaign is judged on the job it was built to do.
Your website is your busiest showroom
More builders and homeowners walk through your website than through any showroom, and they can visit at any hour. We build and improve websites so every visit has a clear next step.
Product pages that sell
Each range gets a page with specifications, finishes, sizes, prices where you publish them and a clear way to request a quote or book a showroom visit.
A trade section for builders
Builders and trades want price lists, spec sheets, lead times and an account application in one place. We give them their own path through your site.
Quick on the phone in their hand
Plenty of people compare suppliers on their phone, often on site. We keep image-heavy pages fast, forms short and the call button easy to find.
Service area pages
Homeowners search for installers near them. We build pages for the areas you cover, with local projects and the nearest showroom.
Testing what brings in better leads
Small changes to an ad or a landing page can change who enquires. We test one thing at a time, run it long enough to trust the result, and keep what works.
Headlines and offers
A price, a range name, a showroom invitation or a free measure and quote. We test which message brings in people who go on to order.
Landing page layout
Product first or finished project first, a long form or a short one. We split traffic between versions and compare quote requests and order rates.
Creative
Product shots, install footage and customer stories each suit different buyers. Tests on Meta and YouTube show which ones bring people in.
Lead form questions
Asking about project stage and timing can lower lead volume and lift quality. We test it, then report on the leads your team says it can work.
Questions
Do you work with home builders?
We're the lead agency for a national volume builder, so we don't take on other volume home builders in Victoria, Queensland, New South Wales or South Australia. We're glad to work with builders in other states, such as Western Australia, and with the suppliers, trades and brands that build and fit out new homes everywhere.
Which construction businesses do you help?
Businesses that supply and fit out new homes and renovations: kitchens and joinery, windows and doors, flooring, roofing, solar and energy, pools, landscaping, furniture and homewares, and the trades that install them.
How do you measure results when the order comes months later?
We report on cost per lead and lead volume each month, and we track calls, quote requests and showroom visits alongside forms. Where we can connect to your CRM, we follow leads through to quotes and orders, so budget goes to the campaigns that produce sales.
What should a construction marketing strategy include?
Search ads and SEO for your product ranges and service areas, campaigns for builders and trades as well as homeowners, video and social media that show your work in finished homes, a website that turns visits into quote requests, and tracking from the first click to an order. The mix depends on who buys from you and where.
Let's talk about your goals
Tell us what you're working towards and we'll show you where we'd start.
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