Ad creative agency

Ads built to be tested, measured and improved.

Ad creative is the scroll-stopping bit of every campaign, and these days it does much of the targeting too. As an ad creative agency inside a performance marketing team, we don't stop at pretty: every ad is made to be tested, read properly and improved. Pretty AND profitable? Now we're talking!

How we make ad creative better

Great performance creative is about more than good design. It's about:

Starting from your customer: what they want, what worries them and what makes them act
Planning angles and hooks in deliberate variations, instead of betting on one hero ad
Making each format for where it runs: vertical for Reels and Stories, square for Feed
Reading the results properly, keeping the winners and retiring tired ads

Creative made to be tested, then made better.

We make ad creative in three key areas. Scroll down or click one of the links below to learn more about each one:

What we make

We make the full set: static images, carousels, short-form video, and motion edits of the footage and photos you already have. Some pieces we produce end to end; others start from your existing content and get recut for ads.

We also turn influencer and customer content into ads, including running it from the creator's own account as partnership ads, so it looks and feels native to the feed.

Ad previews in feed and Stories formats, with three creative variations and their click rates

Static ads

Offers, reviews, comparisons and benefit callouts, sized for every placement.

Carousels

Step-by-step stories, product ranges and before-and-afters.

Video ads

Vertical video with a strong opening, built for Reels, Stories, TikTok and Shorts.

Creator and customer content

UGC-style ads and partnership ads made from real people's content.

Where it runs

Each platform has its own rhythm. Meta rewards variety, so we make several angles at once. TikTok wants content that feels made for TikTok. Google's Performance Max and Demand Gen campaigns need images, logos, headlines and video that can be mixed and matched.

We make the assets each one needs, in the right sizes, so nothing gets awkwardly cropped by the platform.

Asset library view with one ad shown in Feed, Reels, Stories and Performance Max previews

Facebook

Feed, Stories and Reels, tested in variations.

Instagram

Visual-first ads for Feed, Stories and Reels.

TikTok

Native-feeling video built around the first few seconds.

YouTube

Shorts and in-stream video, with Demand Gen assets.

Google

Asset groups for Performance Max, Demand Gen and Display.

How we test

Every round of creative starts with a question: which angle, which hook, which format? We launch variations side by side, read cost per result and how often people have seen each ad, and keep what works. When an ad wears out, we know before your results do.

We use AI to draft more variations and test more ideas, faster. A person reviews and approves every ad before it runs, and when Google's AI writes copy for you, we set the guidelines for what it may and may not say.

Creative performance table ranking ads by cost per result, with a fatigue warning on an ad with high frequency

Creative we've made

Vertical ad: fudge you wouldn't believe is a supplement — BN Healthy

Amazing Transfers

Ad about the greater cause behind each rug — Rugs For Good

Vertical ad for the perfect tote bag — Kollab

Flat lay of watch straps in every colourway — Strapsicle

Customer review ad for a flight sim joystick — VKB-SIM

Features video ad for a Babydink baby carrier — Babydink

Evergreen ad for a kids' poke bowl — Mini Hippo

Video ad breaking the stigma around period pain — BN Healthy

Unboxing video ad for DTF transfers — Amazing Transfers

Results from our ad creative work

15%

Officeworks sales of Reflex paper went up by 15% during the campaign period, from our emotional ad framework creative and paid social.

246%

Increase in conversion value during the June campaign, with creative testing and campaign timing. Read the case study

34%

Reduction in cost per conversion. Read the case study

45%

Average year-on-year sales uplift against the previous agency, with our creative strategy across Australia and New Zealand.

How we make your ads, step by step

Every round of creative follows the same nine steps in three acts, so you always know what's coming and where you sign off.

Insight
Content master brief
An in-depth session with you on the product, who buys it and what makes it different. It becomes the master brief every ad is written from.
Customer insight
A post-purchase survey, an email survey and short customer interviews, written up as an insight report that fills any gaps in the brief.
Creative structure
We map ideas across the funnel with our Creative Ad Matrix: top of funnel for new people, middle for those weighing it up, bottom for those ready to buy.
Ideas
One-liner concepts
You see each ad idea as a single line first, and we agree together which to make first.
You choose
One script to start
One script from an approved concept, so you can check the tone before we write the rest.
You sign off
Every script and image brief
Then the remaining scripts, and an image ad brief for each concept.
Make
Shot list
Every script becomes a shot list with notes for the videographer and a list of props. Image ads go into production straight away.
Casting
Alongside the insight work, we audition actors, choose them with you and send call sheets.
Shoot and edit
A shoot day gives us about 6 ad angles and 18 variants, edited over the following four weeks.
Your feedback round
Then the results brief the next round: what won, what tired, and the next angle to test.

What you keep

Everything we build for your creative stays yours to use, with us or on your own.

Your own talent pool

We search, audition and build a database of local actors for your brand. It's yours, and you can book them directly for anything else: events, photo shoots or your own content.

Direct access to the crew

The videographers and production crew we choose with you are yours to work with directly too, for other projects or in-house shoots.

The customer insight

The survey answers, interviews and insight report are yours, and useful well beyond ads: product, website and sales all get something from them.

Months of ads from one shoot

About 18 variants from each shoot day, multiplied with AI into more hooks, formats and sizes, so one day keeps your ads fresh for months.

Ads running sooner

Image ads go into production at the shot list stage, so new ads can be live before the video edit is finished.

Lower costs over time

Owning your talent and crew relationships means each new shoot starts from a team that already knows your brand, without paying an agency to rebuild it.

Generative AI and real shoots, each where it works best

Most campaigns use both. Real shoots give people something to trust; generative AI gives the algorithm the variety it needs.

Real shoots, on the ground

Scripts, shot lists, casting and a crew on the day: real people using your product, filmed in Australia. Around 6 angles and 18 variants come out of each shoot day.

Generative AI

More concepts, scenes and variations made from your real product photos, stills turned into short motion, and every ad resized for each placement. Your product always appears exactly as it's sold.

Both, in one plan

We shoot the hero footage, then use AI to multiply the hooks, formats and copy. That way one shoot day feeds months of testing.

A person checks every ad

Every ad, made by a camera or a model, is checked against your brief, your brand and the platform's ad rules, and nothing runs until you've approved it.

Made with generative AI: Complete Doors Online

These video ads for Complete Doors Online were made with generative AI, from the brand's real products, then checked and finished by our team.

Line drawing style video ad for DIY and trade buyers — Complete Doors Online

Complete Doors Online video ad made with generative AI — Complete Doors Online

What our briefs look like

Every ad starts as a brief like these: who it's for, the insight behind it, the hooks, and exactly what gets made. Here's one for a shoot and one made with generative AI.

Video ad brief

The 2am kick-off

Top of funnelReal shoot9:16 and 4:54 hook variants

Product: Cooling bamboo sheet set
Who it's for: Hot sleepers aged 30 to 50 who haven't heard of us yet
Customer insight: From the post-purchase survey and interviews: hot sleepers say they kick the covers off in the middle of the night, then wake up cold.
Angle: Sleep through the night at one steady temperature
Talent and location: One woman in her 30s, partner asleep beside her; a real bedroom, night lighting

Hooks (the first 3 seconds, one ad each)

2am. Covers off. Again.
If you sleep hot, watch this.
Why you wake up at 2am every night
My partner stopped complaining about the fan

Script

Time	On screen	Words
0 to 3s	Close on a hand throwing the covers off; clock reads 2:04	Hook (one of four)
3 to 8s	She lies awake, fanning herself	"I used to dread bedtime in summer."
8 to 15s	Hand runs across the sheet; slow pan over the fabric	"These bamboo sheets stay cool all night."
15 to 20s	Morning light, both asleep; product and offer on screen	"Try them for 100 nights." Shop now

Shot list and props

Bedroom wide, night and morning light
Close-ups: hand on sheet, fabric texture, clock
Props: bedside clock, fan, two pillows, sheet set in two colours

Signed off by you at the script stage, before the shoot. Claims are checked against what the product can back up.

Image ad brief

Softer than cotton, for less

Bottom of funnelGenerative AI1:1, 4:5 and 9:164 taglines

Product: Cooling bamboo sheet set
Who it's for: People who've visited the site and looked at sheets
Customer insight: The last worry is price: buyers compare against cheaper cotton sets.
Visual: The real product photo, placed in three generated bedroom scenes (coastal, warm timber, city apartment). The product itself is never altered.
How it's made: Generative AI for the scenes; our designer sets the type and checks every image

Taglines (one image, four versions)

Softer than cotton. Cooler too.
Bamboo sheets from $149
100 nights to love them
Rated 4.8 by hot sleepers

What's delivered

One image in each scene, with each tagline, in every size
Three versions run at once; the weakest are paused as results come in
New scenes made in minutes when the winners start to tire

Prices, ratings and offers are only used when they're true for you, and you approve every version.

Examples for an illustrative bedding brand, to show the format. Your briefs are built from your own customer insight.

Ways to work with us

Start small or hand it over. Every way comes with the same people and the same checks.

A free review of your ads

For businesses already spending on Google or Meta.

We look through your account and tracking
You get what we'd change, in plain English
No obligation, whether or not you work with us

Free

Ask for a free review

We run your ad creative for you

For businesses that want it done well, without the hours.

Strategy, set up and daily management, AI-assisted
A named person who knows your account
Monthly reporting on leads and sales, in plain English

A fixed price before you sign

Book a call

Your whole marketing team, AI-powered

For businesses that want everything done, every week.

Google Ads, Meta, creative, SEO, tracking and AI CRO, all included
Our AI agents work on it every day, a specialist signs off every change
Weekly updates, a scored re-audit every quarter and monthly credits for growth projects

From $10,000 a month, plus ad spend

Ask about the AI plan

Some love from the brands we've worked with

★★★★★

[Foresight] are fantastic! ... they have been instrumental in achieving key milestones. We would highly recommend them.

Michelle PetrulisMarketing Coordinator, Supporter Relations, Royal Children's Hospital Foundation

★★★★★

The Medical Business Network exclusively utilises the services of Foresight Digital for all our clients. The quality of work, knowledge of their team and their creative output ensures our clients receive the highest return on their marketing investment

Mark DonatoCEO, Medical Business Network

Let's talk about your goals

Tell us what you're working towards and we'll show you where we'd start.

Book a strategy call

What else is worth asking? Glad you asked!

What does an ad creative agency do?

An ad creative agency plans, writes and makes the ads themselves: the images, videos, carousels and copy. Because we also run the campaigns, we make creative to be tested, see exactly how each ad performs, and use what we learn in the next round.

How many ads do we need?

More than one, and more than most people expect. On Meta, the system uses the creative to find the right people, so a few clearly different angles beat many small tweaks of one ad. We usually start with several concepts, each in a few formats, and add to them as results come in.

How often should ad creative be refreshed?

When the results tell us to. Ads wear out faster with smaller audiences and bigger budgets. We watch how often the same people see each ad and how its cost per result moves, and bring in new creative before performance drops.

Do you make UGC-style ads?

Yes. We make UGC-style ads, and we turn content from your customers and the creators you work with into ads, including partnership ads that run from the creator's own account.

Do you use AI to make ads?

Yes, alongside real shoots. We use generative AI to make more concepts, scenes and variations from your real product photos, to turn stills into short motion and to resize every ad for each placement. We still film real people for the ads that need trust. A person reviews and approves every ad before it runs, your product is always shown exactly as it's sold, and AI never makes a claim about your business that you haven't approved.

Can you work with our brand guidelines and in-house team?

Absolutely. We work from your brand guidelines, photos and footage, and happily work alongside in-house designers, so they can focus on the brand while we focus on what makes ads perform.