B2B and SaaS brands we've worked with
What our clients say
Foresight Digital were my digital eyes and ears during my tenure as Chief Marketing Officer at LiveTiles. Communication was impeccable. And they made us smarter: unlike other agencies I have dealt with - Foresight Digital took the time to educate us.
You deliver what you promise. Rigorously.
This strategy has far exceeded any of my expectations. It’s the best I have seen in many years.
Foresight have been an absolute pleasure to work with from every touch point along the way. We have worked with a number of marketing firms over the years but nothing has compared, nor has made the entire process fun and enjoyable.
During the last 3 years of cooperating with the team at Foresight, they have shown a high level of dedication and professionality. Results are always at the forefront of their thinking.
B2B marketing challenges
Only around 5% of business buyers are in market at any one time, according to research from the Ehrenberg-Bass Institute. As a B2B marketing agency, we plan for both groups: the few ready to talk now, and the many who need to remember you when their turn comes.
Buyers do their homework alone
Gartner found B2B buyers spend only about 17% of their buying time meeting suppliers. Most of the decision happens on your website, in search results and in meetings you're never in.
Leads that never reach revenue
A form fill is cheap. A sales qualified lead is what counts. If the ad platforms only ever see the form, they find more people who fill in forms, and your cost per closed deal climbs.
LinkedIn costs that add up
LinkedIn reaches the right job titles, around 17 million Australian profiles by one estimate, and it charges for that precision. Without tight audiences and a strong offer, cost per lead runs away.
Outreach inside the rules
Cold email can work, and Australia's Spam Act sets the limits. A published work address only covers messages relevant to that person's role, and every message needs your details and a working unsubscribe.
What Foresight solves for B2B and SaaS brands
Pipeline tracking from click to closed deal
We measure what your sales team measures. We connect your ads to your CRM so Google learns which leads became qualified opportunities and customers, through offline conversion imports or enhanced conversions for leads. Bidding then chases pipeline, and you see cost per SQL and customer acquisition cost by channel.
Search that catches buyers when they're ready
We build Google Ads and SEO around the problems your buyers search for, your category and your competitors, then write the pages that answer them. For Yarris, that meant first page rankings for legal management software and in house legal software.
LinkedIn and account based marketing
We target the companies and job titles on your account list with LinkedIn ads and outreach, then follow up across Google and Meta so the whole buying group, from the daily user to the person who signs off, keeps seeing you.
Demo and trial pages that convert
We build and test the pages where buyers book a demo or start a trial, then nurture sign-ups by email until a trial becomes a sale. For HungryHungry, form submissions rose 31% with a 43% increase in conversion rate.
Our creative, where your customers see it
Client wins
75% lower cost per lead
For marketing qualified leads over 10 months, alongside 80% more MQLs. Read the case study
200% more business leads
From SEO, analytics, automation and a brand and tone of voice refresh.
312% more featured snippets
From localised keyword research and link building, with 37% more website clicks year on year.
817% more keyword rankings
Year on year, from technical SEO and B2B content.
A B2B marketing agency strategy built around the buying journey
B2B buying is complex. Several people are involved, each with their own questions, and the journey from first search to signed contract can take months. We start every strategy by working to understand that buying journey: who is involved, what they need to know at each stage and where they look for answers.
Then we plan two kinds of work side by side:
- Demand creation. Paid media and content that reach the 95% of buyers who aren't in market yet, so they remember you when they are: LinkedIn, YouTube, Meta and programmatic ads, thought leadership and research your buyers will want to share.
- Demand capture. Search ads, SEO and review sites that catch the buyers who are ready now, and pages that make it easy to book a demo or talk to sales.
Digital channels do most of this work, and each one is judged on what it is there to do. Demand creation on reach, engagement and growth in branded search; demand capture on qualified pipeline and cost per customer. That keeps your media budget balanced, so you build future demand while still filling this quarter's pipeline.
Who AI recommends right now
Every month we ask ChatGPT what one type of buyer would ask. This one is a B2B SaaS buyer: a small business choosing accounting software. It isn't your exact question, so run our free check to see your own. Is your business on the list?
“What is the best accounting software for small businesses in Australia?”
Asked 3 separate times on 4 November 2026: the businesses it named most often.
See if AI recommends you- 1Xero
- 2QuickBooks Online
- 3Zoho Books
- 4Sage Accounting
- 5Reckon One
- 6Wave
Questions
Do you work with SaaS companies?
Yes. SaaS is at the centre of our B2B work, from LiveTiles and Salesforce to HungryHungry, LiveHire and Whispir. We also run lead generation for B2B businesses selling services and products to other companies.
Can you track leads through to sales in our CRM?
Yes. We connect Google Ads to your CRM, Salesforce included, using offline conversion imports or enhanced conversions for leads, which sends hashed first-party data from your CRM. Then we report cost per qualified lead and per customer, as well as cost per form.
How long until we see results?
Paid search and LinkedIn usually produce leads within weeks. Closed revenue follows your sales cycle, so we report early measures like SQLs and pipeline value from the start, and judge each channel on revenue as deals close.
What does a B2B marketing agency do?
We plan and run the marketing that brings in business customers: strategy, research, search, LinkedIn and paid media, content, websites and CRM tracking. As your B2B marketing agency, we report on qualified pipeline and revenue alongside clicks and leads.
Which channels work best for B2B?
It depends on your buyers and deal size. Google Ads and SEO capture demand from buyers already searching. LinkedIn reaches specific job titles and companies. Meta and YouTube build awareness at a lower cost. Most B2B programs work best with two or three channels together, all tied to the same CRM reporting.
Do you create content for B2B buyers?
Yes. We write the content buyers use to make the case inside their own company: comparison pages, case studies, guides, webinars and research reports. Then we put paid media behind the pieces that work.
Let's talk about your goals
Tell us what you're working towards and we'll show you where we'd start.
Book a call