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Demographic map: find your customers by suburb

Tell it what kind of business you are and who your customers are. It scores every suburb and postcode in your state, maps the hotspots, and gives you the lists to target in Meta, Google Ads and programmatic advertising.

5.0 on Google

Who are your customers?
Tick the ones that fit. Each suburb is scored on the signals that mark them out.
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Your hotspots

    Download your targeting

    Business zones for programmatic

    Turn on business zones to get map points for geofencing commercial and industrial areas in your hotspots.

    Each download is a zip with a short read-me saying where it goes, split to each platform's limits. Suburb and postcode targeting is never exact: some ads will show just outside. Don't target individual homes, single businesses or sensitive places such as clinics, schools and places of worship. If you advertise housing, jobs or credit, don't use these lists to leave communities out.

    Census 2021 and other data from the Australian Bureau of Statistics, the ATO, the Department of Social Services, the NDIA and state governments, under CC BY 4.0. Map © OpenFreeMap, © OpenMapTiles, data © OpenStreetMap contributors.

    Demographic map by Foresight Digital

    How the map finds your hotspots

    Each kind of customer has signals that mark them out. First home buyers are often renters aged 25 to 39 on good incomes in growing areas; home care customers are people over 75, many living alone; small business owners show up as owner-managers and sole traders. For the customers you tick, the map ranks every suburb in your state (or near the suburb you choose) on each signal, then combines them into one score out of 100.

    A score is about how strongly an area stands out from the rest of your state, so a suburb scoring 90 has more of your customers, as a share of the people there, than 90% of the state's suburbs.

    Where the data comes from

    • The 2021 Census (ABS): ages, families, homes, incomes, jobs, languages, health and care, for every suburb and postcode.
    • The ATO and the Department of Social Services: incomes, sole traders, pensions, family payments and student payments, by postcode.
    • The ABS and NDIA, for the wider area: new homes being approved, population growth, births, NDIS participants, businesses and workers.
    • Business zones: commercial and industrial areas from the ABS and state planning maps, turned into points with a radius for geofencing.

    All of it is published by Australian governments under open licences, and the map credits each source.

    Using your lists

    • Meta: postcodes are the most reliable list. Paste them into Add locations in bulk.
    • Google Ads: postcodes or suburbs, pasted into Advanced search > Bulk, 1,000 at a time.
    • Programmatic: business zone points for StackAdapt, Google Ads Editor and DV360, each in its own format and never smaller than 1 km.

    Targeting by area is never exact, so treat the lists as a starting point and watch where your enquiries really come from.

    Questions people ask

    How up to date is the data?

    The Census is from 2021, the most recent with results out (the 2026 Census results aren't published yet). Growth, new homes, births, payments and business counts come from the latest releases, mostly 2025 and 2026.

    Can I target a suburb on Facebook?

    Meta's bulk location tool takes postcodes reliably. Suburbs work for some names and not others, so the map gives you both lists and suggests postcodes.

    Is this people's personal data?

    No. Every figure is a total for a whole suburb, postcode or wider area, published by government. The map never shows or exports anything about a person.