Care, health and retirement brands we've worked with
What our clients say
Foresight Digital have been working with LUCRF Super to establish a sound strategic digital response to our specific needs. They're not afraid to ask the tough questions and are incredibly responsive and solution oriented and we feel they're a true partner.
I have now worked with Foresight Digital for nearly a year, and I have been extremely impressed with their personalised and professional service, not to mention, very responsive. I would highly recommend working with the team here if you want results.
I just wanted to congratulate you and your team on the great job you have done.
Aged care marketing challenges
Aged care marketing changed on 1 November 2025, when the new Aged Care Act and the Support at Home program started. Families can now check Star Ratings and published prices before they call, so providers need to be easy to find, easy to check and easy to contact.
Two audiences in every decision
The older person makes the choice, and the new Act lets them pick who supports them. Often that's an adult child doing the research after work. The government even publishes a Star Ratings guide written for family and carers, so your ads and pages need to speak to both.
Ratings and prices are public
Homes carry an Overall Star Rating built from residents' experience, compliance, staffing and quality measures. Support at Home providers must publish their usual price for each service on My Aged Care and their own site. Your marketing has to hold up next to what families see there.
Full homes, thin margins
Residential occupancy averaged 95.2% in the nine months to March 2026, while 62% of homes ran at an operating loss. Broad awareness spend is hard to justify. Budgets need to go where there are real vacancies, room types or service capacity to fill.
Strict rules on claims and contact
The Retirement Living Code of Conduct requires marketing that is honest, current, clear and accurate, with standard and optional charges kept apart. For NDIS services, the ACCC has warned that phrases like "NDIS approved" are misleading because the NDIS doesn't endorse providers.
What Foresight solves for aged care
Found for every home and service area
Search ads, SEO and Google Business Profiles set up site by site and suburb by suburb, so families searching near Mum's place or their own find the right home or home care team.
Messages for older people and their families
Separate ads and landing pages for the older person and the family member doing the research, with plain answers on care, costs, Star Ratings and what happens next.
From enquiry to tour to move-in
We track calls, forms and tour bookings back to each campaign, so you can see cost per enquiry and per tour by site and push budget to the homes with beds to fill.
Recruiting care workers
You can't take on new clients without staff. We've run Facebook recruitment campaigns for home care using geotargeting and lookalike audiences to reach carers in the areas you serve. For Australian Unity Homecare Services, on-site interaction rose 41% and landing page views 27%.
Client wins in care
41% more on-site interaction
From Facebook ads for home care recruitment, with 27% more landing page views. Read the case study
Nearly 39% higher conversion rate
Year on year for counselling and family services, while monthly Ad Grant use rose from 62% to 93%. Read the case study
90% usability rating
In user testing of a service redesign for this medical training organisation, after consulting 80 stakeholders.
An aged care marketing strategy that builds trust
Choosing care is one of the biggest decisions a family makes, and it often happens in a hurry after a fall or a hospital stay.
A good strategy meets people at that moment with clear, calm communication and gives them every reason to trust you.
We start with your value: what makes your organisation the right choice for this person, in this community. That might be your staff, your meals, your gardens, your language and cultural programs, or how you help people stay at home.
Then we take that message to market through the channels families actually use.
Channels for aged care and home care
We plan each channel around the people making the decision and the places they look.
Search
Ads and SEO for aged care, home care and respite searches near each site, with clear next steps.
Social media
Meta campaigns for adult children researching care, and posts that show daily life in your homes, shared with residents' consent.
Local media and community
Local press, community groups, GPs, hospital discharge teams and seniors' groups still shape decisions. We plan digital media alongside them.
Email and follow-up
Helpful, regular communication for families who aren't ready yet, such as guides to Support at Home, costs and what to ask on a tour.
How we build trust with families
Plain words, real photos and honest answers on price.
We publish prices where the rules require it and make them easy to understand.
Every claim about quality or Star Ratings is checked against your current rating before it runs.
And every enquiry gets a prompt, kind reply from a real person, because that first call is often where trust is won.
Who AI recommends right now
Every month we ask ChatGPT what one type of buyer would ask. This one is a family choosing an aged care home in Melbourne. It isn't your exact question, so run our free check to see your own. Is your business on the list?
“What are the best aged care homes in Melbourne?”
Asked 3 separate times on 4 November 2026: the businesses it named most often.
See if AI recommends you- 1Arcare Malvern East
- 2BlueCross The Boulevard
- 3Mercy Place Parkville
- 4Estia Health Ringwood
- 5Regis Shenley Manor
- 6Village Baxter
Questions
How has the new Aged Care Act changed aged care marketing?
Since 1 November 2025, the new Act and Support at Home have put more information in families' hands. Home care providers must publish their usual prices on My Aged Care and their website, and residential homes are compared on Star Ratings. Marketing now works best when it answers the questions families bring from those tools.
Do you work with NDIS and retirement living providers?
Yes. The rules differ for each. NDIS providers can't suggest the NDIS approves or endorses them, or that funding covers things it doesn't. Retirement villages that sign the Retirement Living Code must keep marketing honest, current and clear and respect requests for no unsolicited contact. We write to those rules.
What should aged care providers measure?
Enquiries, tours or assessments booked, and move-ins or signed service agreements, by site and by campaign. Clicks and traffic are only useful if they lead to those.
Let's talk about your goals
Tell us what you're working towards and we'll show you where we'd start.
Book a call