Blue Wheelers: a franchise that chose to keep growing
Franchisee lead generation for a mobile dog grooming franchise of over 185 franchisees.
Blue Wheelers
- Franchisee lead generation across SEO, email, Facebook and marketing automation
- Chose to keep growing its 185 strong franchise, rather than sell, after a year of digital marketing with us
The brief
Blue Wheelers is a mobile dog grooming franchise in Australia, with over 185 franchisees. A franchise grows by finding new franchisees, so the brief was business to business lead generation: reaching people interested in owning a Blue Wheelers franchise.
What we did
We worked with Blue Wheelers around 2018 to 2020, using four channels together:
- SEO, so people looking for a franchise opportunity could find Blue Wheelers
- Email (eDM), to keep in touch with people considering a franchise
- Facebook, to reach prospective franchisees
- Marketing automation, so every enquiry got timely follow up
The results
After a year of digital marketing with us, Blue Wheelers decided to keep growing its 185 strong franchise, rather than sell it.
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