Henley Homes: 256% more leads

The brief

Henley Properties Group is a Melbourne based volume home builder with a national group of home brands. Henley brought us in as its lead digital agency nationally, working with its marketing teams to grow its digital presence and offerings, and to bring in more enquiries from people ready to build.

What we did

We work as part of Henley’s team across paid media, organic search and measurement.

• Paid digital. We run all of Henley’s paid media.
• SEO. Ongoing organic search, so buyers find Henley’s homes without paying for every visit.
• Analytics. Through a major website rebuild we advised on the analytics approach, set a baseline, made sure every goal and event was tagged correctly on the new site, saw all analytics through go live, and kept providing analytics support, reporting and consulting.
• Migration. We led the SEO and analytics migration and consolidation across 4 separate Henley brand sites spanning 1,000+ pages.
• Strategy. Digital strategy and positioning, plus facilitating content workshops.

The results

• Leads generated up 256%
• Cost per lead down 89%
• Conversion rate up 344%
• Search impression share up by over 80%
• Session duration up by around 50%, and pages per visit up by over 21%

Jeremy Hangar, (Former) Director of Marketing at Henley, said: “Foresight Digital have been the lead digital agency for Henley Properties Group nationally for over 3 years. In my role as General Manager of Marketing, Sales & Design I along with our marketing teams collaborated with Foresight Digital to increase our digital presence and offerings and I would highly recommend them for digital strategy, innovation, content and service.”

Karen Wiskin, Digital & CRM Manager at Henley Properties, put it simply: “Deep, specialist expertise is Foresight Digital’s core asset.”