Dazychain: 18 enterprise exec meetings in 16 weeks

The brief

Yarris is a long time software provider to the legal and telecommunications industries. In partnership with Telstra, it launched Dazychain, a new cloud collaboration platform for legal and HR teams. Telstra commissioned us to develop and launch the digital marketing campaign for Dazychain by Yarris, its new software investment and enterprise offering to the legal market.

Yarris also wanted to understand who its market was, how those buyers think, and how big the market is, so it could make confident decisions about continued investment.

What we did

• The launch campaign. A brand new website, CRM integration and a LinkedIn outreach campaign centred on the company’s founder, Ian Goddard.
• Search. Google Ads and SEO, with the analytics and SEO strategy and implementation for 5 websites across three months for Yarris and Dazychain.
• Audience research. We applied our ColourGrid™ psychographic framework to existing customer data and identified three core customer segments.
• Market sizing. Research and analysis of digital market data found over 900,000 in monthly product demand, and identified the fastest growing industry vertical to focus investment on.
• Strategy. A complete multi-channel strategy to make the most of every insight.

The results

In just 16 weeks after launch, we achieved:

• Exec meetings with 18 enterprise organisations
• 3 sales
• Page one on Google for legal management software
• Page one on Google for in-house legal software
• Page one on Google for precedent management

We’ve worked with Yarris and Dazychain since 2015, starting with the launch Telstra commissioned, and we still work together today across Google Ads, SEO and analytics.

After our strategy presentation, Katherine King, COO at Yarris, wrote: “Oh WOW! Just had a first brief look through - so interesting, insightful and HELPFUL!! Thank you. Thanks so much for today. Great work! Great presentation”