Australian Unity: on-site interaction up 41%
Facebook recruitment campaigns that reached carers in the areas Australian Unity Homecare Services needed them.
Australian Unity Homecare Services
- On-site interaction up 41%
- Landing page views up 27%
- Facebook recruitment ads using geotargeting and lookalike audiences
The brief
Home care providers can't take on new clients without the staff to support them. Australian Unity Homecare Services needed to recruit, and asked us to use paid social to reach the right people.
What we did
We ran Facebook Ads for recruitment, around 2022. Two targeting choices did the heavy lifting:
- Geotargeting, so the ads reached people in the areas the service needed carers
- Lookalike audiences, so Facebook could find more people who shared the traits of an existing audience
The results
The campaigns lifted on-site interaction by 41% and landing page views by 27%.
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