1300 Sparebox: 66% more leads year on year

The brief

1300 Sparebox sells and hires shipping containers from Laverton North in Victoria, with customers across Victoria, New South Wales and Queensland. Its buyers are a real mix of businesses and households, from event organisers, builders and site managers to homeowners and renovators who need more space. The main goal is a quote request, so leads are what matter most.

The goal was clear: more quote requests at or under a set cost per lead, with Victoria as the priority market.

What we did

• Built the account from scratch. We took the account on in 2022 and set it up around how customers buy: campaigns split by buying or hiring, and by state.
• Added Performance Max. We added Performance Max campaigns with separate business and household asset groups, alongside the core search campaigns.
• Kept the traffic relevant. We maintain a large negative keyword list, so the budget goes to people looking for containers, and searches for self storage and portable storage services are filtered out.
• Reported in plain English. Monthly reports focus on leads and cost per lead, compare each month with the same month last year, and explain every term.

The results

May 2026, the peak of the busy season:

• Leads up 57% month on month
• Leads up 66% year on year
• Impressions up 154% year on year
• Cost per lead 12% under target

June 2026:

• Leads up 53% year on year
• Cost per lead 38% lower than a year earlier, and 5% under target
• Clicks up 9% month on month
• Performance Max produced 41% of June’s leads and accounts for essentially all of the year on year growth

The account now brings in more leads than a year ago, for less per lead, without any increase in budget.