Here’s the secret to mastering Facebook eCommerce


September 5, 2023

Boost your sales and your mood with the power of an optimised and well-managed product list. It could be the difference between window shopping and add-to-cart 🤩

It could be the difference between winning big or going home empty-handed. So, want to optimise your Facebook catalogue in just a few clicks? Here’s how.

Keep your Facebook product catalogue up to date

Regularly monitor your Shopify alert panel and address any product feed errors as soon as they pop up to make sure that your products are always visible and properly displayed. Errors are not your friend.

Prioritise image quality for maximum impact

The key thing to remember is Facebook doesn’t care what size or shape your images are on your website—it’s going to post them in its preferred 500x500 ratio, regardless! So, it’s a good idea to use this ratio for the images on your site too, which will mean it’ll flow through nicely to Facebook.

Better to be safe than sorry.

Organise like a pro

Product categories can be a little fickle and sometimes things get messy. The best option is to opt for a tool like Datafeedwatch which will help you create a clean and accurate product feed that meets the requirements of both Google and Facebook.

Don't settle for inaccurate classifications when you can make the most of these powerful tools.

Choose your words carefully

Strip away any special characters or unique elements from your text. Make sure that the vendor field (which is what maps to the Google “Brand” field and Facebook’s “Brand name” field) is updated with the brand of the product.


Maximise your content's impact by avoiding keyword-stuffing, checking for errors in spelling and grammar, and prioritising the most important information like price, product details, and availability.


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