5 Inspiring women in ecommerce


September 11, 2023

Who runs the world? Let’s celebrate the women in our lives.

Together, we are unstoppable. Let’s raise each other up! Here are five women in ecommerce who inspire us.

Kristy Chong — Founder of ModiBodi

In 2013, Kristy Chong, an Aussie mother of four, founded Modibodi — a company that specialises in period and incontinence-proof underwear. Kristy initially came up with the concept in 2011 while training for a marathon and experiencing light incontinence. Her frustration led to the creation of a successful product that has sold over 1.5 million units.

In 2022, Modibodi was acquired by Sweden’s Essity for $140 million.

Kate Morris — Founder of Adore Beauty

The face behind the powerhouse beauty business, Adore Beauty, Kate says succeeding in business is about having choices about how she wants to live her life, and having opportunities to make a difference in the world.

First launched in 2000, Adore Beauty now wracks up over $100 million in revenue each year.

Julie Mathers — Founder of Flora and Fauna

Founder of sustainably focussed ecommerce store, Flora and Fauna, Julie believes that businesses should take responsibility for making a positive impact, as they have the power to create change faster than the government.

Her store offers shoppers a range of cruelty-free, vegan, eco-friendly and all-around sustainable products to help them lead a better life.

Hannah Spilva & Verity Tuck — Founders of LVLY

LVLY (pronounced Lovely), was founded in 2015 by Melbourne-based Hannah Spilva and Verity Tuck — a unique flower delivery business that aims to keep loved ones connected.

The company grew by a massive 629.9% between 2018-2021 and was recently acquired by tech firm Limitless Technology for $35 million, providing its founders with a hefty handout of $20 million.

Zoë Foster-Blake — Founder of Go-To Skincare

Zoë founded beauty company Go-Too Skincare in 2014, out of frustration with the complicated and often misleading skincare industry. She aimed to create products that were both effective and trustworthy.

In the space of just eight years, the once small startup exploded into a beauty empire worth A$177 million.


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