How We Help NOT FOR PROFITS
NFP brand challenges
Let’s start by saying… WOW, you guys do amazing work! We admire your courage, your tenacity and your drive to make the world a better place.
Our job is to help you turn your passion into powerful marketing outcomes that drive your core objectives and values as an organisation—and it’s our deep privilege when we feel a part of the difference that you’re making.
We know there are many challenges, from government funding becoming more difficult to access, to disconnected consumers and sometimes aging target audience cohorts meaning a need to rethink how we communicate, especially in an often budget-restricted environment!
What Foresight Solves For NOT FOR PROFIT Brands
Google Ad Grants
Ad Grants are notoriously difficult to spend. Our team has experience spending up to 95% of Ad Grants budget each month. We can also support this with standard paid digital Paid Digital advertising to drive donations and other fundraising activities.
Long term donor audience building
Search Engine Optimisation and excellence in content planning and production is the key to thriving long term in digital. Each new organic site visitor is a gift that keeps giving, as you’re not paying for each and every visit.
Donor automation and CRM programs
Once a new donor is acquired, there’s lots to be done, from sharing and engaging the amazing work you do with them, to encouraging them to make regular, even recurring donations.
CASE STUDY
Royal Children’s Hospital Foundation
- Outperformed all forecasts and reduced cost per conversion by 34%
- Paid Digital achieved 26.80% of total donation value, providing a return on advertising spend of 5.66 (566%).
